Email Marketing for Ecommerce

Why Dotmailer is one of our favorite Email Service Providers

Choosing an ESP can be a daunting task. Most business owners have an idea of what requirements they have in mind. Some of the things that you might want to verify that they can offer include: The ability to send triggered campaigns A/B Testing Segmentation API Integration Reporting Easy to use interface Mobile responsive emails…

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Email Marketing Design Best Practices

With overflowing inboxes, it’s important to make sure that your email marketing campaigns aren’t going straight in the trash. Simple email marketing design elements will increase impact and ensure that your emails are read. FONT USE GUIDELINES FOR EMAIL MARKETING The fonts you use in your email marketing design should be carefully considered. Make sure…

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Email Marketing 101 for eCommerce

You’re thinking right now…”I know everything about email marketing”. Just put a coupon code in an email template and send, send, send. Regardless of your email marketing prowess I think you’ll find a few nuggets of magic here in Email Marketing 101. I have been in the business since 2005 and have some tricks to…

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