Lessons from MoviePass Graphic - MovieFail

MoviePass Fiasco Contains Valuable Lessons For Your Business

In Q1 of 2018 MoviePass hit 1.5 Million subscribers and was taking off like wildfire, yesterday my MoviePass stopped working and the stock is worth less than $1! Mitch Lowe, CEO of MoviePass had a revolutionary idea, but had some budget miscalculations to say the least. While this entertainment industry disruptor looks to be defeated, there…
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WHy Upgrade to Magento 2 - new features

Why upgrade to Magento 2?

Why should I move from Magento 1 to Magento 2? I finally got M1 setup exactly the way I want it. Do I really have to move to M2? The reality is, as a Magento 1 store owner you need to start looking at M2 and at least begin planning. The decision on when to…
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how to differentiate your business

How to Differentiate Your Ecommerce Business From Your Competitors

Why would someone buy from you rather than your competition? That’s an incredibly tough question even for some of the veteran online retailers that I review. If you’re new to ecommerce, make sure you determine your differentiator before lifting a finger on your website. Doing this will help keep your business model relevant regardless of…
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Google Analytics How To See Revenue and Sessions by The Hour Report

I was reviewing a client account recently and noticed a really high number of sessions in the evening. This was surprising as I know most of the revenue is generated in the afternoon. I smell an opportunity to increase conversions but Analytics won’t provide a way to reference sessions and revenue at the same time…
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Google HTTP vs HTTPS

It’s Time to Switch From HTTP to HTTPS

  Securing your site with HTTPS We’ve been advising our clients for well over a year now to start using HTTPS sitewide if they aren’t already. In the past using HTTPS on secure pages was good enough but not anymore. Google has formally stated that sites using HTTPS will rank higher than comparable sites not…
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how to choose an ecommerce consultant

How to choose an eCommerce Consultant

  Hiring an Ecommerce Consultant Hiring a qualified and experienced ecommerce consultant is one of the best things an online retailer can do to improve sales and efficiency. Hire the wrong one…it can be devastating. Successfully selling online typically doesn’t just happen by putting some items for sale on a website. The days of setting…
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How Your eCommerce Store Can Compete with Amazon

7 Ways Your eCommerce Store Can Compete with Amazon

  Here are some tangible ways you can increase your eCommerce Store sales and actually take a chunk of your market share back from Amazon! 1. Brand and Personality Purchasing from Amazon is a plain vanilla experience. Take advantage of this by personalizing the user experience(UX) on your local webstore to excite your customers and…
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Yahoo Store - Aabaco Sale to Verizon

Yahoo Store Owners Left Holding the Bag, Aabaco sells to Verizon

Yahoo is approaching the final stretch in its deal to sell to Verizon. Yahoo announced in July of 2016 they are giving up and selling to Verizon according to Forbes Magazine. Thursday June 8th Yahoo shareholders will be voting on the sale to Verizon and it’s expected to be approved. Yahoo Store Innovation? Yahoo Store…
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ShipStation Official Partner

Sharp Commerce Partners With Shipstation

Sharp Commerce is now an official solution partner with Shipstation! We’ve been recommending and implementing Shipstation for years and are excited to be an official Shipstation solution partner. Shipstation has proven to be a highly innovative company and the integration with Magento is excellent. We recommend Shipstation to all our new Magento and Shopify builds and…
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Magento-vs-Shopify vs Volusion vs Big Commerce

Magento vs Big Commerce vs Volusion vs Shopify

  There are many flashy ecommerce platforms out there that all brag about their superiority. How to know which is truly best? More appropriately, which is the best fit for your business and what you want to accomplish. I consult with new ecommerce stores every week on many different platforms. My experience over the last…
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Why Dotmailer is one of our favorite Email Service Providers

Choosing an ESP can be a daunting task. Most business owners have an idea of what requirements they have in mind. Some of the things that you might want to verify that they can offer include: The ability to send triggered campaigns A/B Testing Segmentation API Integration Reporting Easy to use interface Mobile responsive emails…
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FaceBook advertising 101 eCommerce

Facebook Advertising 101 for E-Commerce

Facebook Advertising 101 for E-commerce Store Owners Facebook Advertising 101 is meant as a starting point for marketers just starting out and eCommerce DIY entrepreneurs trying their hand at Facebook ads. If you’d like some help we offer turnkey eCommerce Facebook Advertising Services. The days of print, radio, and TV as the only options for…
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Email Marketing Design Best Practices

With overflowing inboxes, it’s important to make sure that your email marketing campaigns aren’t going straight in the trash. Simple email marketing design elements will increase impact and ensure that your emails are read. FONT USE GUIDELINES FOR EMAIL MARKETING The fonts you use in your email marketing design should be carefully considered. Make sure…
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Basics of Social Media

Starting a Successful Social Selling Strategy One Step at a Time

When you are on social media to create new business leads, you’re off to a good start for creating a social selling strategy that works. Your goals should be to listen to what your customers are saying and to participate in the conversation. The problem is, you don’t know what you are supposed to hear…
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why did I get kicked off Amazon

Why Did I Get Kicked Off Amazon? Dangers of Selling On Amazon 101

There’s no doubt that Amazon will continue to gobble up an incredible chunk of online retail in the coming months and years. Amazon has a huge audience with 54 million users of their Prime service alone! As an e-commerce merchant, how can you best use this channel to your advantage but also protect your company…
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Stone Edge Multi Record Editor

Stone Edge Multi-Record and Price Update Tutorial

Here is a quick video on the powerful Stone Edge Multi-Record and Price Editor. You can edit just about any inventory field in bulk directly in the table. The Price Editor can also quickly update pricing based on cost or current retail pricing in a few different automated ways. Contact me anytime with questions or…
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Stone Edge Purchasing Video Refills Training

Stone Edge – How to: Purchase Orders and automated purchasing

How to create a purchase order in Stone Edge (Video Tutorial) In this Stone Edge video tutorial I show you the power of the Stone Edge Purchasing module. Many OMS systems have old school min max type purchasing systems but Stone Edge has a really amazing system called Refills. The Stone Edge Refills system allows you…
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Magento vs Big Commerce vs Volusion

There are many flashy ecommerce platforms out there that all brag about their superiority. How to know which is truly best? More appropriately, which is the best fit for your business and what you want to accomplish. I consult with new ecommerce stores every week on many different platforms. My experience over the last 10…
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Email Marketing 101 for eCommerce

You’re thinking right now…”I know everything about email marketing”. Just put a coupon code in an email template and send, send, send. Regardless of your email marketing prowess I think you’ll find a few nuggets of magic here in Email Marketing 101. I have been in the business since 2005 and have some tricks to…
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Employee Management – True Employee Ownership Can’t Be Bought

Corporate America loves to build relationships based on the almighty dollar.  Relationships based solely on money are fragile and often short lived. Many recent studies consistently show that employee management motivated by money alone lack longevity, commitment and are fickle.  But your employees come to work for a paycheck right? If you pay them more they…
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Improving Conversions 101

Landing Pages – Improving Conversions 101

One of the keys to online retail is having pages that convert. All of your marketing efforts will be in vain if your customers can’t find what they want and get it easily. Your traffic is valuable, respect and funnel customers to appropriate and valuable content and your website and company will certainly jump to…
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Ecommerce Hiring and Building Your Company

I found this insightful article regarding eCommerce hiring and much more in my LinkedIn feed today. Love it! It’s very useful for thinking about long term team building, ecommerce hiring and the related value to your company.  It points out some really key points on building a resilient employee infrastructure for the long haul.  I…
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Tips for eCommerce Startups

Here are a handful of easy tips and tricks for eCommerce startups!  These concepts may sound simple but they are a great foundation to build on.  Although tailored for intermediate and start-ups, I’m confident veteran online retailers will probably find a nugget or two to chew on in this article. Love your customers. Every time…
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Get your e-commerce sales growing again!

Kinda hard to believe, but it's what we do every day for our current clients. It's time to stop your competitors from taking even more of your market share. We can help you make your online store into a scalable powerhouse your competitors will fear.